Davidson’s Tea Website Redesign & Summer-Fall Photoshoot

A combination of some work from my internship and a web design project- to select one website and redesign it. I interned in Summer of 2019 for The Abbi Agency, who Davidson’s Teas is a client of. As part of my internship, I helped create social media content for their various pages, including some product photography with a picnic theme, intended for posts in late summer transitioning into early fall.

I chose Davidson’s as my redesign project with the focus on a site with themeing more in line with the brand voice used on their social platforms, and feature their behind the scenes more. The brand ‘identity’ of Davidson’s is educated, environmentally conscious, and feminine. A major aspect of Davidson’s that recent campaigns focus on was their direct partnership with their tea production farm- I went for a page backdrop of their leaves and in both pages feature the photos of their farm much more dominantly than the original design. The home page features their workers, and aligns with their emphasis on the people behind the company.